Build Relationships with Media Professionals

Hey Brandinc Fam,

February is here, and that means we’re diving into a powerful month of reflection, celebration, and action. Black History Month isn’t just about honoring the past—it’s about recognizing our ongoing impact and the excellence we continue to build every day. In a world that still challenges our presence in certain spaces, we’re reminded that our voices, businesses, and brands matter more than ever.

In this issue, we’re covering:
🔹 The Power of PR in Shaping Black Narratives
🔹 Strategies for Visibility in Competitive Markets
🔹 A Spotlight on Black-Owned Brands Making Waves

As Black professionals, entrepreneurs, and changemakers, the work we do isn’t just for us—it’s for the generations coming after. It’s about making sure our stories are told, our businesses thrive, and our expertise is recognized. In this current climate, where our contributions are often overlooked or undervalued, we must continue pushing for excellence, representation, and ownership of our narratives.

So let’s keep building, keep showing up, and keep making an impact. Because when we rise, we bring others with us.

Let’s get into it!

Brandi Sims
Founder, Brandinc PR

How to Pitch Like a Pro

Any pitch should start with a hook. A hook can consist of a compelling question or a story that quickly grabs the listeners’ attention. Grabbing the listeners’ attention is important because you want them to be engaged the whole time you are talking. Next, know who you are talking to. Know your listeners’ interests and values, then cater your vocabulary, theme, and language to them.

Keep your points organized and consistent so you won’t sidetrack and lose the audience's attention. It’s helpful to stay organized by writing an outline of what you want to say and studying it before you present your pitch.

Need a media pitch outline that will set you up for success? Get it here using the link below:

The Brandinc PR Podcast

Tools We Love (& Recommend)

Black-Owned Brands Making Waves: Innovation, Impact & Influence

Black entrepreneurs continue to redefine industries, break barriers, and set new standards of excellence. In this section, we’re highlighting trailblazing Black-owned brands that are making a powerful impact—whether through innovative products, community-driven initiatives, or groundbreaking achievements. Their success isn’t just inspiring; it’s proof that when we take up space and own our narratives, we create lasting change. Get ready to be inspired and support these game-changers!

Podcast Highlight: PR Success Stories in Music Entertainment

In this throwback episode of The Brandinc PR Podcast, we highlight the power of PR in the music industry with special guest Gerard Longo, founder of Underground Music Collective (UMC). What started as a simple podcast in 2013 has grown into a thriving platform connecting independent artists with their audience.

At Brandinc PR, we’re proud to support UMC’s mission through strategic PR efforts, including the creation of the JAM Roundtable, an exclusive series featuring jazz legends. This special initiative has brought together industry icons like Kevin L. Robertson (Soloist, The Isley Brothers, TSU Jazz Band), Grammy-nominated flutist Ragan Whiteside(Randis Music, Billboard), Rick Scott of Great Scott PR (Brian Culbertson, Adam Hawley), and Nicole Zuraitis(Grammy-nominated musician and vocalist, New Orleans Jazz & Heritage Festival).

Thanks to UMC’s growing impact, the platform has also been featured in Nashville’s Music Row, one of the industry’s top-tier publications.

Tune in as Gerard shares his journey of balancing corporate life with his passion, the lessons he’s learned over 11 years, and why the only limitations are the ones you place on yourself.

🎧 Missed this episode? Catch up now on Spotify or Apple Podcasts!

Event Recap: Insights from Jan 25 Live Q&A

Mark Your Calendar

2/20 Webinar

Ready to take your media game to the next level? 🚀 Join Brandinc PR for an exclusive webinar designed to help you master the art of media relations in today’s fast-paced landscape, sta

In this session, we’ll dive into actionable strategies to:
✨ Pitch like a pro and land more media coverage.
✨ Build authentic, long-lasting relationships with journalists.
✨ Adapt to 2025 trends and media expectations with confidence.

All registered attendees will receive the playback video.

Whether you’re an entrepreneur, PR pro, or brand builder, this webinar will leave you equipped to elevate your media strategy and amplify your impact.

Secure your spot now and let’s make 2025 your year of media breakthroughs!

2/22 Live Q&A Session 🚀

Join PR consultant and ForbesBLK ATX Advisor Brandi Sims for an empowering Live Q&A session focused on “Amplifying Diverse Backgrounds in the Current Climate.” This engaging event will explore strategies to elevate underrepresented voices, build impactful personal brands, and navigate today’s evolving social and professional landscapes.

Whether you’re a professional, entrepreneur, or community advocate, gain actionable insights and inspiration to amplify your story.

🗓️ Save the Date: February 22nd 10am CT/11am ET
👉 RSVP here: https://lu.ma/o7m9rqho 

💌 Sweeten Your Brand’s Success This Valentine’s Day! 💌

Love is in the air—and so is an exclusive 25% off PR consulting services for ONE DAY ONLY! ❤️ This Feb. 14th, take advantage of expert strategies to boost your brand visibility, secure media coverage, and level up your PR game.

Don’t let this deal slip away—schedule your session before it’s gone! Book now and let’s make your brand shine. ✨