💌 From Brandi’s Desk

Hey PR Pros and Power Players,

It’s NFL Draft Week, which means we’re watching strategy, stories, and stakes collide on the big stage—and whew, it’s giving brand storytelling goals. 🏈 Over here at Brandinc PR, we’re stepping into our own next chapter with a sneak peek at something special: we’re entering the NIL (Name, Image, Likeness) game! 🎉

Yep, Brandinc is expanding our services to support student-athletes and rising stars in building marketable personal brands, scoring media wins, and securing those high-impact partnerships. More details to come, but let’s just say… we’re drafting the future.

Meanwhile, the news cycle gave us a masterclass in what not to do with the Blue Origin livestream silence. A big shiny launch with zero media follow-up? Major missed opportunity.

Let’s break down what’s happening in comms, culture, and strategy this week—with our usual dose of sparkle, sass, and PR nerdiness. ✨

Catch you in the DMs,
Brandi
CEO | Media Wrangler | Hype Queen of Headlines

🔥 This Week in PR, Comms & Culture

🚀 Blue Origin Launches, PR Strategy Fizzles
The science? Impeccable. The PR? Practically nonexistent. No press briefing, no coordinated comms, and a very confused public. Remember: every launch (literal or metaphorical) needs a media flight plan.

🎭 Coachella Weekend 2 Wraps Up
From surprise Billie Eilish pop-ins to brand activations (hello, Heineken House), Coachella showed us again why experiential marketing slaps. Great example of how to tie influencer presence with IRL event buzz.

🧃 Prime Hydration Faces UK Ad Ban The UK Advertising Standards Authority banned a Prime Hydration ad featuring Logan Paul & KSI for targeting kids with unregulated influencer content. It’s a big moment for influencer marketing compliance and a reminder: even hype has rules.

🎬 The “Sinners” Movie Promo Tour is Giving Strategy + Style
The cast has been everywhere—from late-night appearances to behind-the-scenes Reels and TikToks that feel like a true peek behind the curtain. The campaign is sleek, moody, and just the right amount of mysterious. Great example of cross-platform storytelling that leans into aesthetic and audience intrigue.

💡 Pro Tip:
Got a client launching something big? Pair a live digital strategy and traditional press strategy to maximize reach. And don’t skip the “why this matters” angle!

📚 What We’re Reading

🗞️ 5W Public Relations:

• “Cultural Sensitivity In Wellness Branding: A Guide To Inclusive Marketing”
  Research shows that 76% of consumers are more likely to purchase from brands that demonstrate cultural awareness in their marketing. The wellness industry faces unique challenges in this area, as concepts of health, fitness, and wellbeing vary significantly across different societies and cultural groups.

🗞️ From PR Daily:

• “The Scoop: Harvard president calls for support as he pushes back against Trump demands”
  ​​Harvard University has drawn a firm line against President Donald Trump's sweeping demands, which included federal oversight of hiring, admissions, and curriculum to ensure "viewpoint diversity." Also: Lack of partnership disclosures adds to research disgrace; OpenAI’s foray into social media begs the question: what’s in it for them?

🗞️ From Forbes:

• “Only 3% Of Brands Get It: How Customer Love Drives Exponential Growth”
  2025 is shaping up to be the year when traditional marketing metrics finally take a backseat to something far more powerful: brand affection.

🗞️ From Meltwater:

• “AI-Generated Content Examples: Unlocking Creative Potential”
  Discover innovative Al-generated content examples to enhance your digital strategy and engage your audience. Here’s how AI can inspire your human creativity.

💬 Got a campaign win, viral moment, or client feature you want us to share? Reply to this email and let’s amplify it!

Giraffes, Gaga & Grit: This Episode Has Everything

This week on the Brandinc PR Podcast, we’re talking giraffes at parties, brain tumor survival, and the bold business of event promotion with Benjamin Shrader, CEO of Shrader Promotions. From feeling like an outcast to booking the biggest names in music, Benjamin’s story is wild, inspiring, and 100% unfiltered. Trust us—you don’t want to miss this one.

🗓️ Calendar of Events to Watch

• April 30 – May 2: ADWeek Social Media Week (NYC + Virtual)

• May 6: The MET Gala ("Garden of Time")

• May 14: PRSA Entertainment & Sports Section Networking Mixer (Los Angeles)

• May 20: TikTok World 2025 – Global marketing trends & ad products

• June (All Month): Pride Month Campaigns – Inclusive marketing spotlight

Tools We Love (& Recommend)

⚡ Brandi’s Brainwave