💌 From Brandi’s Desk

Hey there,

Can you believe it? It’s already May — which means we’re officially in “blink and it’s Q3” territory. (Don’t panic. Hydrate first.) This month is shaping up to be a masterclass in momentum — from buzzy comms wins to cultural curveballs, we’ve got a lot to keep our eyes (and media kits) on.

So grab your iced coffee, fluff up your pitch-perfect mindset, and let’s crush these next 31 days together.

Cheering you on always,
Brandi ✨
CEO | Media Wrangler | Hype Queen of Headlines

🔥 This Week in PR, Comms & Culture

Here’s what went down while you were building empires:

• Beyoncé’s Cowboy Carter Tour officially kicked off this week, serving rhinestone rodeo realness and record-breaking merch sales. PR lesson? Reinvention still reigns supreme.

• Sinners is still holding tight at #1 in the box office — proving once again that thriller + buzz = box office gold.

• Bill Belichick’s girlfriend politely shut down a nosy question about how they met during a live interview. Boundary-setting = elite PR move.

• Tickets to see Denzel Washington in Broadway’s Othello are already upwards of $1K — media frenzy meets theatre royalty. Better start budgeting now.

📚 What We’re Reading

Because smart PR people are always in the know:

🗞️ Axios

• “Amazon's tariff saga reveals the tricky new tightrope for businesses”
  The White House's reaction to reports that Amazon was planning to itemize tariff pricing — which Amazon later denied — shows how tricky the current political landscape is for American businesses.

🗞️ From Forbes:

• “16 Ways A Strong Agency Culture Contributes To Client Outcomes”
  While a strong culture helps agency teams execute standout client campaigns, when the culture is weak or lacking in some regard, the cracks often show in the end product.

🗞️ From PRMoment:

• _{“The majority (90%) of press releases are not newsworthy, report finds”}
  A new report has found 90% of press releases are ignored by journalists because they are not newsworthy. The survey of 30 social news journalists, from outlets including The Metro, LADbible and The Telegraph, found that 40% would prefer ‘page-ready’ copy.

🗞️ From Agility PR Solutions:

• “Fitbit, Calm & Brawl Stars: Influencer marketing that worked—takeaways for your campaigns”
  Here we explore some of the most successful influencer marketing campaigns for app digital marketing, examining the strategies that made them work and providing valuable insights for those looking to replicate their success.

💬 Got a campaign win, viral moment, or client feature you want us to share? Reply to this email and let’s amplify it!

Free Speaker Opportunity

Apply to be a speaker at the Idea Citizen Virtual Conference!

Whether you're reshaping industries, fostering inclusivity, or driving innovation with purpose, this is your chance to empower individuals and communities to lead with authenticity and vision.

Topics include:

Building influence and connection

Cutting-edge technology grounded in community values

Work-life balance and mental health strategies

Extraordinary stories from everyday leaders

Submissions close May 4.

New Podcast Drop!

The Brandinc PR Podcast: Ep. 22 — “Pitch, Pour & Repeat” with Dayna Adelman

Dayna Adelman — author and former Head of PR at Heineken USA — joins me to chat about:
🍻 Building PR buzz in highly regulated industries
📚 How storytelling shifts when you’re writing a book vs. pitching a brand
🥂 Why relationships (and follow-ups) are still the golden ticket in PR

Listen now on Spotify, Apple or wherever you get your pods!

🗓️ Calendar of Events to Watch

• May 6: The MET Gala ("Garden of Time")

• May 7-9: 2025 ANA Brand Masters Conference

• May 12-13: DigiMarCon

• May 14: PRSA Entertainment & Sports Section Networking Mixer (Los Angeles)

• May 20: TikTok World 2025 – Global marketing trends & ad products

• June (All Month): Pride Month Campaigns – Inclusive marketing spotlight

Tools We Love (& Recommend)

The Media Ready Bundle is your backstage pass to press coverage that pops. We’re talking pitch templates, a media kit checklist, AND a cheat sheet for landing interviews without breaking a sweat. ✨

Because when the spotlight hits, you don’t get ready — you stay ready.

👉🏾 Snag the bundle now and start owning your story like a pro.

Before You Go 🚀

Forward this to a PR bestie who needs a reminder that May is for making moves — not just margaritas. (But hey, both can coexist.) ✌🏾