Measuring PR Success

Hey there!

As March Madness winds down, we’re wrapping up Women’s History Month with a slam dunk of valuable insights in this final newsletter of the month! Expect powerful PR strategies, a deep dive into measuring ROI, and a look at how AI is transforming crisis communications in entertainment. Plus, we’re sharing some of our favorite tools that’ll make your PR game as strong as a buzzer-beater.

Let’s finish March with a win and carry that momentum into April! 💪🎉

Brandi Sims
Founder, Brandinc PR

Metrics That Matter: How to Measure ROI in PR

Let’s be real — "getting buzz" is cool and all, but if you’re not tracking the right metrics, you’re basically throwing spaghetti at the wall and hoping it sticks. (Spoiler: that’s not a strategy.)

Here’s what I recommend:

✅ Clearly Defined Target Goals — Know what success looks like before you start (hint: “go viral” isn’t a goal).
✅ Measure Impressions & Engagement — Who’s seeing your message, and more importantly, who’s actually paying attention?
✅ Track CTRs (Click-Through Rates) — Because likes are cute, but clicks drive action (and sales).

PR isn’t just about looking good — it’s about driving results you can brag about.

👉 Time to stop guessing and start measuring like a pro. Let’s make those numbers work for you!

Q&A with a media and business expert, Larry Namer, co-founder of E! Entertainment network

Ever wondered what it takes to build a global media empire? In this exclusive Q&A, we’re sitting down with Larry Namer — media mogul, entertainment visionary, and Co-Founder of E! Entertainment — to dive into his journey from cable pioneer to international business leader. Get ready for insider insights on breaking through the industry, adapting to media’s ever-changing landscape, and what entrepreneurs need to know to make their mark. You won’t want to miss this one!

Tools We Love (& Recommend)

Client Story: How a small business scaled with PR analytics

What happens when a vibrant Atlanta restaurant pairs bold flavors with smart PR strategies? Bloom Bar Atlanta blossomed from local favorite to must-visit hotspot — and data made the difference. In this feature, we’re diving into how PR analytics helped them track media buzz, refine their messaging, and attract a flood of new diners. Ready to see how strategic insights can turn small businesses into big names?

Mark Your Calendar!

🗓️ Event: State of the Industry: AI & Crisis Communications
📍 Date: April 9, 2025
🎙️ Moderator: Brandi Sims, PR Consultant & Former PRSA E&S Chair

🔍 Focus:
AI is transforming the game — but what happens when technology fuels a PR crisis? This dynamic panel dives into AI’s growing influence on sports and entertainment communications, exploring how industry pros can manage reputational risks in an increasingly digital world.

Join Brandi Sims and a lineup of experts for an insightful discussion on navigating this evolving landscape.

🎉 Save the Date: Canva Create 2025

🗓️ Date: April 10, 2025
📍 Format: In-Person (Los Angeles) & Online
💲 Tickets: $250 In Person | Free Online

Get ready to ignite your creativity at Canva Create — the ultimate event for design enthusiasts, entrepreneurs, and content creators. Whether you’re joining the excitement live or tuning in from home, discover the latest Canva innovations, dive into hands-on workshops, and gain insider tips from top design experts.

✨ Create, inspire, and elevate your brand — your way.

👉 Grab your spot now!

🎯 Ready to Make Headlines? Meet the Media Ready Bundle!

Tired of watching your competitors snag the spotlight while your biz stays stuck in "best-kept secret" mode? Say hello to the Media Ready Bundle — your PR glow-up in a box.

📣 What’s inside?
✅ Media Pitch Templates (because "uhhh, I have a cool business" won’t cut it)
✅ A Done-for-You Press Kit Checklist (look professional, not panicked)
✅ Bonus: Access to a live Q&A where you can ask the PR pro ALL the things

Stop waiting for your "big break" — let’s create it. The media’s looking for their next great story… let’s make sure it’s yours.

👉 Get Media Ready NOW — because blending in is boring.