💌 From Brandi’s Desk

Hey hey Insider fam,

Is it just me or did the AMAs give us more strategic spin than a PR crisis response team on espresso? 👀 Whether you watched for the performances, the fashion, or the shade cam, this year’s American Music Awards was a masterclass in branding, media control, and audience engagement — and you already know I had to break it all the way down on the mic 🎤.

👇 Check out the latest podcast episode where I spill the BTS on the PR strategies artists and brands used to keep us talking long after the lights went down.

🎧 Episode Title: “PR & The AMAs: Glitz, Glam, and Game Plans”
🔗 Listen Now on Your Favorite Platform

Cheering you on always,
Brandi ✨
CEO | Media Wrangler | Hype Queen of Headlines

💥 This Week in PR, Comms & Culture

Some quick hits from the industry that made us raise a brow, nod in approval, or grab popcorn:

🌀 HBO Rebrands… Again?
The network’s embracing its identity crisis and poking fun at itself in a new campaign. We love a brand with self-awareness (and a good therapist).
👉 Read more

🎯 Target’s CEO Does Damage Control
Brian Cornell is attempting to rebuild trust and boost employee morale after recent challenges. Internal comms teams everywhere? Watching closely.
👉 Details here

🤖 Consumers Are Side-Eyeing AI (Again)
Trust in generative AI and media is declining. PR pros: This is your cue to double down on authenticity and clarity.
👉 Dive in

📚 What We’re Reading

🛰️ Globalstar’s Satellite Expansion Gets Green Light
The FCC's Space Bureau has accepted Globalstar's C-3 petition, paving the way for expanded mobile satellite services and better global connectivity.
👉 Read more here

🎶 Taylor Swift Reclaims Her Masters
Taylor Swift made headlines again as she officially regained ownership of her first six studio albums, a massive win for artist rights and creative control.
👉 Read more here

🚀 Elon Musk Exits White House Role
After spearheading federal budget cuts, Elon Musk has stepped down from his official role in the White House, signaling a shift in tech policy influence.
👉 Read more here

💬 Got a campaign win, viral moment, or client feature you want us to share? Reply to this email and let’s amplify it!

Free Speaker Opportunity

🎤 Speaker Spotlight: Your Time to Shine!

Ready to level up your visibility? The 2025 NMSDC Annual Conference & Exchange is now accepting speaker submissions!
Pitch a session for their mainstage, power talks, podcast, or pre-conference webinars.

🗓️ Submission Deadline: June 6, 2025
🔗 Apply to Speak

This is your cue to stop gatekeeping your genius. Submit that pitch!

🎙️ Coming Up on the Brandinc PR Podcast…

Get ready to meet the man behind the curtain (and the vows)! In our next episode, I’m chatting with Brian Franklin, co-founder of Vows & Speeches, about the art of storytelling—from wedding day “I dos” to campaign trail speeches that move the masses. We’re digging into his journey from political strategist to emotional speech whisperer and how every story, no matter the stage, needs strategy and soul. You won’t want to miss this one!

🗓️ Calendar of Events to Watch

• June 5–8: CMA Fest

• June 6–8: Summer Game Fest

• June 13–15: American Advertising Federation’s ADMERICA 2025 (Chicago, IL)

• June 19: CultureCon LA (Inglewood, CA)

• June 26: PR Power Hour 

• June 28: Houston Pride Parade and Festival

Tools We Love (& Recommend)

Ready to take control of your brand’s PR strategy in 2025? Our PR Plan Bundle gives you a step-by-step framework to develop an effective, efficient PR plan tailored to your business. From crafting a compelling media strategy to pitching like a pro, this bundle includes everything you need—plus a bonus workbook and PR tips sheet to keep you on track! Whether you’re a small business owner or entrepreneur, this is your go-to guide for PR success.

Thanks for tuning in, team!

Whether you’re writing the next killer pitch or crafting your brand’s big reveal, keep it bold, keep it strategic, and always keep it you.

See you in the inbox next Monday ✌🏾
— Brandi 💻✨